This project refreshes Disneyland Records by focusing on the label as its own visual story rather than the larger Disney brand.
I looked closely at the original mark and at the role the label played in extending Disney’s storytelling through music.
The system centers on the idea of sunrise and a new day.
That idea drives the ident, poster motion, and merchandise mockups, letting the historic label feel more cinematic and distinct while staying rooted in its original symbolism.
Category: Motion, Brand Refresh
Focus: logo history, sunrise symbolism, music identity
Approach: Ident-led system extended through posters and branded touchpoints
