A refresh look of the Disneyland Reocord Label.
Disneyland Records was a record label created by The Walt Disney Company in 1956.
Before this, Disney didn’t fully control their music. So they launched Disneyland Records
to own their soundtracks, distribute music directly, and expand storytelling beyond film.
Because Disneyland is a big famous well known company itself as many different categories
I wanted to focus on the Disneyland Record label itself and the logo they had during that time.
I wanted to focus on the logo meaning of rising of a new day so I created a ident video focusing
on the sunrise and the sunrays of Disneyland Record. As well as the other touch point such as the
posters and the merch also focuses on the sunrise that highlights of their record label.
